Let reason be the soil in which creativity takes root* and grows to nurture your concepts.

* Paraphrased from a quote by early 20th century architect John Wellborn Root.

My personal design philosophy follows that of the 20th century Modernists (the Bauhaus school, Mies Van der Rohe). Working for an architecture firm during the early 'formative' years of my career, I still draw comparisons between architecture and graphic design in my philosophy.

Of course, we are living in post-modern (some would say post-post-modern) times, in which the basics of modernist design philosophies (form should follow function, design should work with and highlight the inherent properties of materials) often need further consideration and further processing in order to generate design solutions that are effective within the cacaphony of messages today.

I have had the good fortune to have had solid academic training in the tenets of 'good design' from a Modernist perspective, and later to have real-world experience dealing with real situations and real people who have no idea what Modernism is, and don't care (and for whom it does not and need not matter). All the while, I am a lover of 'looking'—relishing an awareness of what's going on in the world around me and considering how best to let it inform my design.

I'm mindful of all this when I talk to clients about their needs and desires, which are, after all, the driving forces behind each project. I make your ideas real, and if you don't have any ideas, I can help you there, too.